Completed ancillary and why I picked specific Concepts.

Front:

The front cover mixes the casual grunge with a sketched background. More of these will be explained in my evaluation so this will just be a brief explanation. Il pick out some things that wont be covered in the evaluation. the front covers pretty innocent and i did not want to give too much of the story away.  The whole 2 half's to a coin and split personality i adapted into my digipak. It is easy to create a digipak of just an indie album with basic grunge and a face of the artist.

 What makes a good digipak is using a narrative or a symbolic meaning. The indie pop song from Bastille called Pompeii was super successful because there narrative flowed very well and i interpreted it as the main actor just escaping himself and waking up and after running from the truth came to a sense of acception. This is just my interpretation but that being said the whole genre allows its fans to create there own ideas of the music video and album art. I thought this was a good idea and capitalised on it. 

Inside:

The inside was just the other side of the open coin. I continued the black lines to drag over but now they were in white not only to show the continual line but also to show a transition from my character being normal to just changing. The texture changed  from being light and split to more dense and at the bottom right there's me putting on the mask becoming something different. There is a spirit shape at the bottom which I use as a logo on the magazine advert sticking with my demon.

Magazine advert:

The magazine itself was pretty simple. The generic picture of what the album actually looks like and a link to the leblake facebook, The most important thing was at the bottom of the page where I put the /Island records page. Main reason is because this company has a very high fan base who wait patiently for information about the new artist and also they write about the artist in detail on the website. What's the point of just buying an album because it looks nice? You need to have background information about who and what the music is. Genre specific can only get so far and after researching about why people buy albums I came to the conclusion its more of the artist than the actual music. I also included the ident for the record label because as I stated before this company logo is recognisable and that alone would be a buying point.